Discussion | When Childhood Favourites Are Republished

This post comes to you from nostalgia, which I’ve just been hit full in the face with, due to seeing the Matilda at 30 marketing. For those unaware, to coincide with the thirtieth anniversary of the book, Puffin have teamed up with illustrator Quentin Blake to produce special editions of Roald Dahl’s Matilda with brand new covers, each reimagining the eponymous protagonist as a 30-year old women and defining her by her career.

When I initially saw the marketing, I was (oddly) a little horrified… and confused, and mainly horrified because of this confusion. You see, I misread the publicity and thought that Quentin Blake had written some kind of new story of “Matilda at 30”, imagining her in turn as Chief Exec of the British Library, a World Traveller, or an Astrophysicist. I thought these were original/new stories featuring a beloved character. When I thought Quentin Blake had written 3 different stories about Matilda’s career at 30 I was confused why the illustrator was suddenly turned author but I thought, ok, maybe they’ve dug up notes from Roald Dahl or they’ve ran with a really great idea, and I guess it wouldn’t be so bad to get an idea what her life might have turned out like, even if I would mostly prefer to think of a beloved childhood character locked in time, at that childhood age, and not a year older. I might have aged, but she doesn’t, she remains a child forever. (I have the same feeling when I see the likes of Nicholas Hoult or Macauley Culkin as grown adults – no, how dare you age, you should stay the ages of your About a Boy and Home Alone characters!)

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